
The Winterwood Way
The Winterwood Way, every day. It’s our commitment to excellence in everything we do.
From every plant we nurture and every berry we grow, to every punnet we pack and every customer we serve. Consistency, quality and care, every step of the way.
Every plant, every berry, every punnet, every customer, every time.
Winterwood’s ethos
At Winterwood, our mission is to deliver exceptional blueberries and soft fruit through a vertically integrated global supply chain built on expertise, innovation and trust. From developing new varieties with specialist breeders to growing, packing and supplying premium fruit from our farms and facilities in the UK, Poland and South Africa. We work closely with our customers to meet their quality, volume and sustainability goals.
By combining technical excellence, reliable logistics and complete control from field to shelf, we provide confidence, consistency and year-round supply. Everything we do is guided by our commitment to quality, partnership and The Winterwood Way.
Growing
Growing the Winterwood way, every day.
Our experience in growing berries, started in the UK in 1978 with just 1 hectare of land growing raspberries and Strawberries, Winterwood now farms over 2,500 hectares across UK, Europe and Africa with 95% of the crop now being blueberries. With exceptional varietal and agronomical knowledge learned from growing both Northern High Bush and Southern High Bush varieties over the years, we are able to make the best selections to produce top-quality fruit from each of our farms.
Packing & Sourcing
Packing the Winterwood way, every day.
With BRC certified packhouses in the UK, Poland and South Africa, we process millions of packs every week for retailers and wholesale markets.
Using cutting-edge packing technologies, systems and equipment, alongside exclusive processes, we maximise usage of all harvested fruit, mitigating the risk of fruit rejection, to fulfil every order to the precise and exacting requirements of our customers in the UK and worldwide.
Our aim is to surpass expectations, so quality control is a pivotal priority within the business. We conduct detailed online checks on every packing line to enable complete confidence that each order exceeds customer specifications for the freshest premium fruit.
Service Provision
Service Provision the Winterwood Way, every day.
Every customer deserves the best! It’s our mission to make your lives easier with our range of personalised services that ensure berries are available on shelves, consistently fresh, and on time, every day of the year.
We lead the way in the industry by partnering with customers to develop specific solutions that meet your volume needs and quality specifications. Let’s grow the category together!
Winterwood through the years
From humble family grower to innovative blueberry expert, Winterwood has evolved into a market leader for best-in-class soft fruit with a specialism in Blueberries.