The Winterwood WayThe Winterwood Way

The Winterwood Way

The Winterwood Way, every day. It’s our commitment to excellence in everything we do.

From every plant we nurture and every berry we grow, to every punnet we pack and every customer we serve. Consistency, quality and care, every step of the way.

Every plant, every berry, every punnet, every customer, every time.

Winterwood’s ethos

At Winterwood, our mission is to deliver exceptional blueberries and soft fruit through a vertically integrated global supply chain built on expertise, innovation and trust. From developing new varieties with specialist breeders to growing, packing and supplying premium fruit from our farms and facilities in the UK, Poland and South Africa. We work closely with our customers to meet their quality, volume and sustainability goals.

By combining technical excellence, reliable logistics and complete control from field to shelf, we provide confidence, consistency and year-round supply. Everything we do is guided by our commitment to quality, partnership and The Winterwood Way.

Growing

Growing the Winterwood way, every day.

Our experience in growing berries, started in the UK in 1978 with just 1 hectare of land growing raspberries and Strawberries, Winterwood now farms over 2,500 hectares across UK, Europe and Africa with 95% of the crop now being blueberries. With exceptional varietal and agronomical knowledge learned from growing both Northern High Bush and Southern High Bush varieties over the years, we are able to make the best selections to produce top-quality fruit from each of our farms.

 

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Packing & Sourcing

Packing the Winterwood way, every day.

With BRC certified packhouses in the UK, Poland and South Africa, we process millions of packs every week for retailers and wholesale markets.

Using cutting-edge packing technologies, systems and equipment, alongside exclusive processes, we maximise usage of all harvested fruit, mitigating the risk of fruit rejection, to fulfil every order to the precise and exacting requirements of our customers in the UK and worldwide.

Our aim is to surpass expectations, so quality control is a pivotal priority within the business. We conduct detailed online checks on every packing line to enable complete confidence that each order exceeds customer specifications for the freshest premium fruit.

 

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2006 New Packhouse (United Kingdom)

Service Provision

Service Provision the Winterwood Way, every day.

Every customer deserves the best! It’s our mission to make your lives easier with our range of personalised services that ensure berries are available on shelves, consistently fresh, and on time, every day of the year.

We lead the way in the industry by partnering with customers to develop specific solutions that meet your volume needs and quality specifications. Let’s grow the category together!

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2023 Service Provision (Poland)

Winterwood through the years

From humble family grower to innovative blueberry expert, Winterwood has evolved into a market leader for best-in-class soft fruit with a specialism in Blueberries.

2026

2026 Winterwood launches new brand

New brand launch (Global)

Winterwood announces and launches its rebranding campaign, to bring all of its businesses together under one umbrella

2026

2026 New Plantings (South Africa)

New plantings (South Africa)

40ha Eureka Sunrise & Eureka Dawn planted at Kruger Berries & Bush Valley (North RSA)

10ha of Echo planted to replace older variety Bluegold (South RSA)

2025

2025 New Plantings (Poland)

New plantings (Poland)

New plantings with varieties such as Orb

2024

2024-Grapes-South-Africa

Grapes (South Africa)

The grapes at Lushof Fruit changed from Organic to Conventional due to pest pressures and other challenges, increasing the yield by 35% in just 1 year.

2024

2024 New Plantings (Poland)

New plantings (Poland)

Replacement of older varieties with newer varieties to meet customer demands

2023

2023 Service Provision (Poland)

Service Provision (Poland)

Winterwood Polana starts packing import blueberries & other soft fruit into final pack for Polish retail customers, working with fruit from Peru, Chile, Spain, and Morocco.

2019

2019 Optical Graders (Poland)

Optical Graders (Poland)

Winterwood Polana purchases a second Unitec optical grader.
Winterwood Plantacja Nad Tanwia also purchased its first Unitec Optical grader

2018

2018 New Packhouse (South Africa)

New Packhouse (South Africa)

A new packhouse named Big Blue Packers built in the Tzaneen area (North RSA), the packhouse equipment was later relocated to our Dreampack packhouse in Southern RSA in 2022.

2018

2018-Optical-Graders-United-Kingdom-rotated

Optical Graders (United Kingdom)

Winterwood purchases a Unitec optical grader, the first blueberry optical grader in the UK

2015

2015 New Farm Project (South Africa)

New Farm Project (South Africa)

Bush Valley Berries, 120ha of ground was purchased, just 20 minutes from Kruger berries in the Tzaneen area.

2014

2014 New Packhouse (Poland)

New Packhouse (Poland)

Winterwood Polana builds state of the art, 4,500m2 facility with offices, loading bays, packhouse, blast chilling, CA storage, freezer storage and invests in first Unitec Optical Grader

2014

2014 New Farm Project (South Africa)

New Farm Project (South Africa)

Winterwood purchased a farm in the Tzaneen area and named it Kruger Berries due to its close proximity to the Kruger National Park. 492ha of land of which 100ha is intended for blueberry production

2014

2014 Varietal Licensing (South Africa)

Varietal Licensing (South Africa)

Winterwood becomes a founding member of Cape Varietal Group. CVG secures the license for Mountain Blue Orchards (MBO) varieties for the whole of Sub-Saharan Africa, now sub-licensing to almost 40 growers.

2013

2013 New Farm Project (South Africa)

New Farm Project (South Africa)

Winterwood makes its first investment in Northern South Africa with the aim of extending the season, taking a 25% share in Tzaneen Blueberries.

2010

2010 Fair Trade (South Africa)

Fair Trade (South Africa)

A farm in our grower group becomes the 1st Fair Trade source in the world

2009

2009 International Blueberry Organisation

International Blueberry Organisation

Steve Taylor becomes a founding member of the International Blueberry Organisation (IBO), an organization which has played a key role in getting the industry to where it is today

2008

2008 Guinness Book Of Records (Poland)

Guinness Book of Records (Poland)

In the same year, Polana Ochoza beats the record with an organic blueberry weighing 11.28g

2008

2008 Guinness Book Of Records (South Africa)

Guinness Book of Records (South Africa)

Melwood fruits grows world’s heaviest blueberry at 9.82g

2007

Winterwood Packhouse

Packhouse (United Kingdom)

Two new state of the art custom made soft fruit packing lines, equipped with Topsealing machines – Capable of 140 packs per minute

2006

2006-New-Packhouse-South-Africa

New Packhouse (South Africa)

Dreampack is formed which cools 17,000 pallets of grapes per year for Lushof Farm and 7 other local growers

2006

2006 New Packhouse (United Kingdom)

New Packhouse (United Kingdom)

Completion of Winterwood UKs 5,000m² soft fruit packhouse — then the largest of its kind globally — featuring advanced packing lines and the soft fruit industry’s first integrated metal detection.

2006

New Farm Project (Poland)

Winterwood starts new Polish farm project called Plantacja Nad Tanwia (PNT) with Jan Karwowskis “Daar”, with Winterwood now owning 50%. This farms fruit is marketed by producer organization Polskie Jagody.

2005

New Farm Project (Poland)

Winterwood buys “Polana”, 2 farms (300ha) in NW Poland with 120ha of blueberries planted. Today 240ha planted, of which 50ha is under poly-tunnels.

2005

Varietal Licensing (South Africa)

Eurafruit Varietal Group (EVG) secures the exclusive license to import University of Georgia varieties to South Africa, such as SuziBlue and Titan

2005

New Packhouse (United Kingdom)

Work starts on Winterwoods new state of the art, 5,000m² packhouse based on its Winterwood Farm site in the UK.

2004

New Farm Project (South Africa)

Lushof Farm was purchased, at the time growing only organic table grapes. It went on to be the first organic blueberry farm in Africa, 50ha now planted as well as conventional table grapes.

2004

Global Gap/EurepGap (Poland)

Ochoza becomes the first farm in Poland to achieve GlobalGap certification, at the time this was called EurepGap

2004

2004 New Packhouse Approved

New Packhouse (United Kingdom)

5,000m² packhouse permitted after public enquiry

2003

Varietal Licensing (South Africa)

Winterwood becomes a founding member of Eurafruit Varietal Group (EVG). EVG secures the exclusive license to import University of Florida varieties such as Emerald, Star & Jewel to South Africa.

2001

New Farm Project (South Africa)

“Terry, we bought a mountain” Steve said when Dreammaker was purchased — a site now made up of two farms at different altitudes, helping to extend the season.

2000

Winterwood Farms Ltd

Winterwood Farms Ltd

Winterwood Farm becomes Winterwood Farms Ltd.

1999

New Farm Project (South Africa)

Winterwoods first farm in South Africa – Melwood Fruits, now fully owned by Winterwood, it was originally a partnership between Winterwood & Melsetter Partnership (hence the name)

1998

New Farm Project (Poland)

First Polish farm, Ochoza, purchased with its own small packhouse, now 120ha fully organic production with 25ha under poly-tunnels. Packhouse refurbished in 2004

1997

New Farm Project (France)

Winterwoods first farm outside of the UK purchased, Anjou Myrtilles in France.

1996

Mixed Fruit Packs (United Kingdom)

Winterwood UK becomes the first to sell mixed fruit packs to the UK supermarkets, now a common sight on retailer shelves. At our peak, selling 2,3,4,5&6 cavity packs containing anything from Gooseberries to currants to Strawberries!

1994

Planning Permission (United Kingdom)

Winterwood wins a public enquiry, after first being refused, to pack other UK growers fruit

1998-1994

Marketing (United Kingdom)

At the peak, Winterwood had 30 UK growers supplying them as a route to wholesale markets and retailers. Packing 15 different soft fruits, with “minor” berries being the companies USP

1990

New Packhouse (United Kingdom)

After the setbacks of the 1987 ‘Hurricane’, 400m2 packhouse was finally completed 4 years after it was started. Initially built just to pack fruit grown on our own farms

1987

Setbacks (United Kingdom)

‘The Great Storm of 1987’ hit the South of England destroying the crops, on top of this almost all poly-tunnels at Summerwood Farm were destroyed

1986

New Plantings (United Kingdom)

First 5ha soft fruit planted at Winterwood Farm, consisting of Raspberries and Strawberries increasing to 16ha of various different soft fruits. Frame of packhouse/farm building was also erected

1985

New Farm Project (United Kingdom)

Winterwood Farm was purchased, just 2 miles from Summerwood Farm. 22ha which was previously growing wheat and barley.

1978

Summerwood Farm

Stephen Taylor buys his first smallholding, just 1ha of land which quickly expanded to 3.5ha. He was the first to use poly-tunnels and automated irrigation systems in the UK.

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